About
Find, treat, cure
Updated. May 22, 2024.
Celiac Canada is the only national charity championing how to find, treat & cure celiac disease so you can safely manage your lifelong gluten-free journey.
A world leader for the best medical, lifestyle and policy solutions that restore your health by improving access to safe gluten-free food, support, standards of care, education & research.
CCA changes minds, hearts, laws & lives.
Celiac Canada / Coeliaque Canada (“CCA”) is a volunteer-based, federally registered charitable organization with its national office in Mississauga, Ontario. Founded in December 1973 with financial assistance from the Kaufman Foundation, the “Canadian Celiac Association” was started by two women from Kitchener, Ontario, who, from personal experience with celiac disease, recognized vital needs of people suffering from the disease. In 2023 the organization changed its name to Celiac Canada / Coeliaque Canada to reflect its transition away from a membership-based model in 2020.
The CCA is governed by an elected national board of directors with regional representation across Canada. The Board develops policies and strategies for the association and provides leadership and guidance to chapters. Chapters are independent charitable organizations each of which is governed by an elected executive committee.
Brand Values
Our Vision
A world without celiac disease.
Our Tagline
Find, treat, cure.
Brand Wheel
CORE BRAND VALUE – Why do we exist?
Healthy
CCA optimizes health, giving everyone with celiac disease the lifelong tools they need to find, treat and cure the disease. CCA keeps them safe so they can celebrate food and life again, free from worry. The goal is to empower and educate people to manage their gluten-free journey, so they can fully belong.
INNER VALUES – How do we move?
Belonging
CCA is a warm gathering place for all people with celiac disease, freeing them from danger, fear & stigma, allowing everyone to build community, share, thrive, feel normal and included. CCA brings everyone together to respectfully exchange ideas, expertise and solutions, creating strength in numbers.
Integrity
CCA is always transparent and tells the truth. People trust CCA with their lives. Fueled by ethical principles, CCA acts with the highest standards of professionalism and accountability. Every penny counts to make life safe and healthy for those living with celiac disease.
Compassion
A great listener, CCA is happy to talk about anything! Kind & supportive, CCA empathizes and stops at nothing to come up with solutions so no one feels left out. CCA understands each person faces different symptoms and challenges, which need thoughtful, relevant answers and celebrations of success.
PERSONALITY – What do we do?
Empowering
CCA builds confidence in those living with celiac disease by arming them with knowledge, advice, understanding and strength in numbers. CCA is committed to providing accurate, accessible, and up-to-date information to empower informed decision-making and self-management.
Diagnostic
CCA is a sleuth investigator, able to assess the bigger picture, prioritize the most important factors and explain them in simple terms. An expert researcher and analyst, CCA uses the latest quality research, evidence-based science, systems and tools to get every celiac diagnosed, in good health and thriving.
Champion
CCA is a relentless champion: tackling prejudice and educating to change minds, hearts, lives and laws to keep celiacs safe and healthy. An ardent advocate for the needs and rights of people with celiac disease, CCA works to improve access to safe, gluten-free options, better standards of care and legal and economic rights. CCA will not stop until every person with celiac disease is diagnosed and empowered to live safely.
